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Visual Identity

I created my visual identity inspired by the aesthetics and principles of the Bauhaus, an influential German school of art, design, and architecture from the 1920s, seeking to translate my essence as a Design and Art professional into a modern, geometric, and sophisticated language.

Logo structure

The structure of the main icon is defined by my name "Dafheny" arranged in a deliberately irregular and geometric way, reminiscent of the industrial and timeless aesthetic of the Bauhaus itself.

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The icon's structure is neither obvious nor predictable, possessing an implicit reading logic that combines my name with graphic elements that complement the visual and aesthetic language of the logo.

Logos

001

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002

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003

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Typography

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Color Palette

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Applicability

Dafheny stationery.jpg
ecobag Dafheny.jpg
Dafheny cards.jpg

Thanks!

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